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LucidEra Announces New Business Analytics-as-a-Service Applications for
Salesforce.com and Oracle Applications Customers

Winter ’08 Release and New On-Demand Analytic Applications Deliver Actionable Information to
Sales, Operations, and Finance Managers

SAN MATEO, Calif., – February 19, 2008 – LucidEra, the leading provider of simple-to-set-up and simple-to-use business analytics-as-a-service for sales, operations, and finance managers today announced LucidEra Winter ‘08, a major upgrade and expansion of its analytic applications. LucidEra Winter ’08 consists of three analytic applications: an enhanced LucidEra Enterprise edition, which combines and enriches transactional data from CRM, spreadsheets, and ERP applications; an expanded LucidEra for Salesforce.com, focusing specifically on salesforce.com customers; and a new on-demand analytic application for Oracle Order Management customers (see addendum press release).

LucidEra’s analytic applications allow sales, operations, and finance managers to uncover weaknesses and strengths in their current sales pipeline, identify which sales opportunities to focus on, identify where their sales team needs help, eliminate bottlenecks in the bookings-to-shipment process, and uncover new revenue growth opportunities. LucidEra enables sales organizations to compete more effectively with actionable information, not just static transactional reporting.

LucidEra Winter ’08 introduces a new Analytics Gallery, which makes it easy for organizations to get up and running with best-practice analytics. It also introduces the ability to send and schedule the delivery of dynamic reports via email, enabling better communication and collaboration around critical sales and customer-related information. Additionally, it introduces LucidEra for Oracle Order Management, which gives employees the visibility they need to manage bookings and backlog and monitor on-time delivery performance. LucidEra Enterprise and LucidEra for Salesforce.com have also extended the capabilities of their configurable pipeline snapshot engine, which allows customers to track the movement of opportunities through the sales pipeline and track historical trends.

"The ability to schedule and send dynamic reports to people's inboxes and the deeper hooks into salesforce.com will help us improve communication across teams and help us exceed our sales targets," said Rob Meinhardt, CEO of KACE, the leader in system management appliances. "We're big believers in innovation and collaboration, and the actionable customer and sales information that LucidEra delivers is helping fuel our rapid growth."

"The ability to share and schedule critical sales and customer information ensures that we're maximizing revenue generation opportunities," said David Huang, Director of Sales Operations at Parature, a leader in on-demand customer service software. "LucidEra is giving us visibility into past and present performance without the need for on-premise tools and technologies; helping us to get the most value from our sales analytics investment."

"One of the most exciting aspects of the SaaS movement has been the way in which businesses can now generate and leverage analytics to better manage their operations," said Jeffrey M. Kaplan, managing director for THINKstrategies and founder of the SaaS Showplace. “LucidEra is one of the pioneers in developing SaaS solutions to help companies achieve their business objectives.”

"To meet and exceed your current sales goals in today’s economy, sales, operations, and finance managers need to be able to quickly understand the factors behind the peaks and valleys of their company’s performance so they can correct and intervene before it’s too late,” said Ken Rudin, CEO and co-founder, LucidEra. “LucidEra‘s powerful yet simple analytic applications deliver actionable information to our customers’ fingertips, while removing the complicated and costly technology barriers typically associated with on-premise business intelligence. The ability to easily schedule and share critical business information and leverage best-practice analytics will help companies of all sizes compete and win instead of getting surprised at the conclusion of a quarter.”

Pricing and Availability
The LucidEra Winter ’08 versions of LucidEra Enterprise, LucidEra for Salesforce.com, and LucidEra for Oracle Order Management are available this month. Pricing ranges from $1900 to $3900 per month depending on the edition and your data volumes. For more information on LucidEra Winter ‘08, click here.

About LucidEra
LucidEra is breaking down the traditional barriers to business intelligence adoption by delivering business analytics as an on-demand service. LucidEra customers are no longer flying blind when it comes to pipeline visibility and achieving new levels of sales success thanks to dynamic reporting and analysis that is simple to set up, simple to use, and simple to buy. No more guesses. No more surprises. Know more with LucidEra. Visit https://www.lucidera.com or call 1-866-392-8008.