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LucidEra Introduces LucidSnapshots to On-Demand Reporting and Analysis Solution

Summer release allows midsized companies to finally get a clear picture of past sales performance by taking business intelligence out of the darkroom

San Mateo, Calif. – July 25, 2007 – LucidEra, the first provider of complete on-demand reporting and analysis solutions, today announced LucidSnapshots, a revolutionary new addition to the company’s Forecast-to-Billing application. LucidSnapshots allows sales and finance executives to create dynamic moment-in-time pictures of all opportunities in the pipeline, understand customer acquisition trends and win-rates, and compare and calculate changes to sales and financial data over time.

LucidSnapshots – Review the Past, To Better Predict the Future
Customers can turn back the clock and see how things used to look, easily comparing to how things look today – without the need for high priced consultants, without the need to create a customized database, and without the need for “darkroom development techniques” of report creation associated with traditional business intelligence systems. The result is a comprehensive picture of past and present sales performance, one that most midsized companies have been left without.

“Historically, it's been a challenge for sales to compare their current forecast from prior forecasts," said Dave Chan, senior manager sales operations, IronPort Systems. "In sales operations, trending data is very valuable and we're very excited about the addition of LucidSnapshots. This new functionality will allow us to easily analyze and understand our historical forecasts and more importantly gain insight into what might happen in the future."

Until now the only alternative has been to hire experts to prepare, develop, and interpret point-in-time reports that are difficult to create, maintain, and share. Going far beyond this anachronistic approach, LucidSnapshots collects sales opportunity data at configurable time periods (daily, weekly, monthly),and presents dynamic reports that sales managers can flex, bend, and twist to get answers to their unique business questions. This new on-demand innovation allows managers to clearly track all aspects of a sale, from initial commitment to final invoice, providing deeper insight into sales performance, supply chain efficiency and customer trends. Sales managers can also use LucidSnapshots to get a comprehensive view of the pipeline and its evolution over time.

"To control your future and to succeed, you need a clear picture of the past and the present,” said Ken Rudin, CEO and co-founder, LucidEra. “Employees of midsized businesses lack this visibility. The sales operations manager at a manufacturing company, for example, should be able to take a snapshot of prior week's sales figures and immediately compare them with current forecasts. LucidEra is the only company that can truly offer this kind of experience with an approach that is simple to set up, simple to use and simple to buy."

Additional on-demand reporting and analysis that LucidSnapshots make possible include:

  • New versus repeat customer analysis: Ability to segment opportunities and orders into new versus repeat customers by time period. LucidSnapshots scans all opportunities or orders and matches the customer names to analyze how many new versus repeat customers they involve, by time period. Each of these data sets are then analyzed in detail to deliver metrics such as relative win rates.
  • Product cross-sell and up-sell analysis: For a given product, LucidSnapshots will detail what portion of business is from new versus old customers. For repeat customers, LucidSnapshots will detail how many customers bought the same versus a new product as well as de-duplicate and match customer names for opportunities and orders.
  • Beginning of quarter pipeline comparison analysis: LucidSnapshots allows managers to make quick comparisons between time periods and calculate changes between current and fixed reference points. Year-to-date, quarter-to-date, or month-to-date information can be easily analyzed and compared.
  • Deleted transaction history analysis: With LucidSnapshots you can even look at information that has been deleted from your transactional systems. Because LucidEra aggregates and stores historical data and makes it available on-demand, if you roll back the clock to a point before information was deleted, it will still be available for analysis.

"With this release, LucidEra is adding another layer of value to their existing Forecast-to-Billing solution by enabling employees to apply historical performance metrics to their sales pipeline, a critical step in establishing best practices," said Denis Pombriant, managing principal for Beagle Research Group, LLC. “LucidSnapshots fills an interesting gap and represents a leap forward for midsized companies in their quest for answers to the most important questions about their business performance.”

Pricing and Availability
LucidSnapshots is available with the Summer 2007 release of LucidEra Forecast-to-Billing, the company’s first prebuilt on-demand reporting and analysis solution. LucidSnapshots brings more insight, at no extra charge, to LucidEra customers.

About LucidEra
LucidEra delivers simple to set up, simple to use, and simple to buy reporting and analysis solutions on-demand. Our first prebuilt solution helps finance and sales executives view the financial impact from sales operations, from the time you meet a customer to the time you bill them. Founded in 2005, LucidEra was named “company to watch in 2007,” by several editorial and industry influencers. To try LucidEra, visit https://www.lucidera.com, or call 1-866-392-8008.