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LucidEra for Salesforce.com Now Available on Salesforce.com’s AppExchange

New on-demand analytic application designed to drive sales effectiveness and improve
business visibility and predictability

SAN FRANCISCO, Calif., – Salesforce.com Dreamforce Conference – September 17, 2007
LucidEra today announced the availability of LucidEra for Salesforce.com, which can be accessed immediately on salesforce.com’s AppExchange. Built on a complete on-demand business intelligence platform, LucidEra for Salesforce.com delivers pre-built, interactive reports and dashboards to salesforce.com customers allowing sales managers to easily analyze past and present pipeline performance, and combine their CRM data with budgets, commissions, forecasts, quota and other sales data that is typically locked in difficult to manage Excel spreadsheets. LucidEra for Salesforce.com is immediately available for test drive and deployment at http://tinyurl.com/2yqzfx.

“LucidEra will allow us to get more out of our CRM investment by giving us the visibility we need to drive the right sales behavior and a significant number of new customer successes,” said Mike Minelli, Vice President Sales & Marketing for Covisint.

LucidEra for Salesforce.com is designed to make it easy for Salesforce users to get started with business analytics. The newest pre-built solution allows sales managers to easily track, analyze, and proactively manage and respond to business and market changes. Key features include:

  • Drag and Drop LucidEra for Salesforce.com: Slice and dice sales data interactively in an interface designed to deliver answers to business questions on the fly.
  • LucidSnapshots: LucidEra for Salesforce.com automatically takes daily, weekly, monthly, or quarterly snapshots of your sales data so you can see what's changed over time and focus and respond quickly.
  • New vs. Repeat Customer Analysis: Compare business trends of new customers vs. existing customers to optimize your success with each.
  • Excel Data Integration: LucidEra for Salesforce.com lets you easily combine quota, commissions, budgets, and other important data that is often locked in spreadsheets with your salesforce.com data so you have a single point of analysis and a complete picture of sales performance.

“Chief sales officers have been charged with providing greater visibility into the sales pipeline, greater transparency in their sales processes, and especially increased accuracy in their forecasts,” said Barry Trailer, founder, CSO Insights. “New analytic tools that pull data from a variety of enterprise information sources (e.g., CRM, ERP, Finance, etc.) are now coming on line to support CSOs in stepping up to these challenges. We’re excited about the direction LucidEra is taking with their on-demand analytic solutions.”

“With dozens of companies already deploying LucidEra’s analytic solutions, we are seeing tremendous demand for business intelligence delivered as a hosted service,” said Ken Rudin, CEO of LucidEra. "We are very excited about the momentum we’re seeing on the AppExchange and our joint work with salesforce.com.”

Other notable customers which salesforce.com and LucidEra share include VerticalResponse, Ingres, Mimeo, IronPort, KACE, 3PAR, and Opsource.

“The thousands of installs of hundreds of different on-demand applications clearly demonstrate the incredible momentum of the AppExchange as the world’s on-demand application marketplace,” said George Hu, Chief Marketing Officer, salesforce.com. “With LucidEra for Salesforce.com, customers can extend their Salesforce deployments with powerful analytics tools to make full use of their sales data on demand.”

Pricing and Availability
LucidEra for Salesforce.com is now available on the AppExchange. It is priced at $1,500 a month for up to 50 employees. Customers can easily upgrade to the company’s flagship analytic application, LucidEra Enterprise which also extracts, cleanses, and aggregates accounting data from applications such as Oracle Financials, NetSuite, and Microsoft Dynamics Great Plains with salesforce.com and delivers integrated reporting and analysis on-demand.

Force.com Platform and the AppExchange
Salesforce Platform is the on-demand platform for the next generation of business applications. Salesforce Platform reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond client/server computing. The Salesforce Platform allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com’s AppExchange directory, enabling all the innovation that the Salesforce Platform unleashes to benefit the entire on-demand community.

The AppExchange economy continues to expand as thousands of salesforce.com customers, have installed thousands of on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange.

About LucidEra
LucidEra delivers simple to set up, simple to use, and simple to buy reporting and analysis solutions on-demand. Our first pre-built solution helps finance and sales executives view the financial impact from sales operations, from the time you meet a customer to the time you bill them. Founded in 2005, LucidEra was named “company to watch in 2007,” by several editorial and industry influencers. To try LucidEra, visit https://www.lucidera.com, or call 1-866-392-8008.