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LucidInsights™ Newsletter February 08 Volume 2

 
 
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In this blog, we talk about reporting and analysis (i.e. “Business Intelligence”), analytics, and the on-demand market. Our goal is to share insights, ideas, and questions about how the industry can move from the complex solutions we have today to much simpler solutions that are usable by people in companies of all sizes.
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LucidInsights Newsletter
LucidInsights™ Newsletter
February 08, Volume 2
 
What is unique about this Newsletter
This monthly newsletter addresses the challenges organizations face today and tackles topics related to sales management, sales operations, pipeline management, sales effectiveness, and sales analytics.
Interesting Articles
 
Sales Metrics Tell More Than You Know
How do you know who are your best sales people? How do you evaluate the performance of your products and how do you forecast for the future? How do you determine your profitability department-wise and what information do you derive from your data that leads to strategic decisions affecting the entire company? Sales metrics gives the answer to all these and more.
Sales 2.0: Are You Ready for the Revolution?
High-speed Internet has influences business-to-business selling by making access to vast amount of information not only easy but also requisite. Customers are no longer dependent on sales information and thus demand different sales techniques shifting the paradigm from the 'push' strategy to one of a collaborative consultative approach. Read how companies can implement the revolutionary Sales 2.0 tools and keep up with savvy customers.
Improved Access to Marketing Content Results in Increased Sales Effectiveness
Aberdeen's latest report, “Sales Effectiveness: Leveraging Content to Close Deals” reveals that in 'Best-in-Class' companies, content is shared between the marketing and sales departments through implementation of technology which improves time-to-close rates by nearly one day. Read about how these companies ensure sales and marketing content sharing and the efficiencies they enjoy because of it.
Smart Sales: Here Comes Sales 2.0
Sales 2.0 is set to be the next big thing after CRM, and it is expected to deliver on its promise with proper training and the collaboration and flexibility that are built into its structure. It is predicted that by the end of 2009, the most effective sales organizations will employ some form of a Sales 2.0 tool suite as the early adopters will garner greater competitive advantages through maximal utilization.
Supe Up Sales Performance
Even though sales is the most important function in any organization why is sales performance such a big challenge that every company faces? What, as a CSO, can you do to improve the sales performance and make its effectiveness reflect on the growth of the company?
About LucidEra
LucidEra is breaking down the traditional barriers to business intelligence adoption by delivering business analytics as an on-demand service. LucidEra customers are no longer flying blind when it comes to pipeline visibility and achieving new levels of sales success thanks to dynamic reporting and analysis that is simple to set up, simple to use, and simple to buy. No more excuses. No more guessing. No more surprises. Know more with LucidEra.
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