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<title>LucidEra: Business Visibility on Demand</title>
<link>http://lucidera.com</link>
<description>The News and Events section provides you with latest information regarding salesforce.com business analytics and reporting, sales data analysis, on-demand business intelligence, sales pipeline analysis and performance management.</description>
<language>en-ca</language>
<copyright>Copyright: (C) 2009 LucidEra, Inc.</copyright>

  <item>
  <title>The Data Warehouse Institute | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/announces_summer_09_jun15.php</link>
   <description>LucidEra Announces Summer '09 SaaS Business Intelligence Release</description>
  <pubDate>June 15, 2009</pubDate>
  </item>

  <item>
  <title>The Data Warehouse Institute | News</title>
  <link>http://www.tdwi.org/News/display.aspx?ID=9480</link>
   <description><![CDATA[ Q&A: How SaaS Changes the Relationship of Business Users to BI ]]></description>
  <pubDate>June 10, 2009</pubDate>
  </item>
  
  <item>
  <title>The IT-Finance Connection | News</title>
  <link>http://www.it-financeconnection.com/risk-and-compliance/luciders-rudin-analytics-plugs-science-into-the-art-of-the-sale/</link>
   <description>Podcast: Analytics Brings Science to the Art of the Sale</description>
  <pubDate>May 20, 2009</pubDate>
  </item>

  <item>
  <title>Silicon Valley / San Jose Business Journal | News</title>
  <link>http://sanjose.bizjournals.com/sanjose/stories/2009/05/18/smallb4.html?b=1242619200^1828171</link>
   <description>Business Profile: LucidEra Drills Down the Sales Pipeline</description>
  <pubDate>May 15, 2009</pubDate>
  </item>
  
  <item>
  <title>Market Strategies for IT Suppliers | News</title>
  <link>http://mervadrian.wordpress.com/2009/05/09/lucidera-targets-applied-bi-as-a-service-and-wins/</link>
   <description>LucidEra Targets Applied BI as a Service – And Wins</description>
  <pubDate>May 9, 2009</pubDate>
  </item>
  
  <item>
  <title>Ken Rudin of LucidEra to be a Featured Instructor at the EcSELL Institute Sales Management Summit | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/lucidera_sales_mgt_summit_may01.php</link>
   <description>Ken Rudin of LucidEra, the leader in software-as-a-service (SaaS) sales analytics, will be an instructor at the EcSELL Institute Sales Executive Summit on July 28-29 at the Ritz Carlton in Half Moon Bay California.</description>
  <pubDate>May 1, 2009</pubDate>
  </item>

  <item>
  <title>The Sales 2.0 Advocate | News</title>
  <link>http://www.sales20book.com/wp/2009/04/looking-for-100k-in-your-pipeline/</link>
   <description>Looking for $100K in Your Pipeline?</description>
  <pubDate>April 28, 2009</pubDate>
  </item>
  
  <item>
  <title>BeyeNetwork | News</title>
  <link>http://www.b-eye-network.com/blogs/taylor/archives/2009/04/dashboards_should_do_more_than_raise_your_blood_pr.php</link>
   <description>Dashboards Should Do More than Raise Your Blood Pressure</description>
  <pubDate>April 24, 2009</pubDate>
  </item>
  
  <item>
  <title>Sales Management 2.0 | News</title>
  <link>http://podcast.salesmanagement20.com/2009/04/bonus-episode-1-sales-analytics-with-ken-rudin-of-lucid-era</link>
   <description>Podcast: Sales Analytics with Ken Rudin of LucidEra</description>
  <pubDate>April 22, 2009</pubDate>
  </item>
  
  <item>
  <title>Dashboard Insight | News</title>
  <link>http://www.dashboardinsight.com/news/news-articles/lucidera-launches-new-dashboard-and-reporting-solution.aspx</link>
   <description>LucidEra Launches New Dashboard and Reporting Solution</description>
  <pubDate>April 21, 2009</pubDate>
  </item>
  
  <item>
  <title>InsideCRM | News</title>
  <link>http://www.insidecrm.com/blog/teaching-sales-managers-to-put-the-data-together.php</link>
   <description>Teaching Sales Managers to Put Data Together</description>
  <pubDate>April 21, 2009</pubDate>
  </item>
  
  <item>
  <title>SmoothSpan Blog | News</title>
  <link>http://smoothspan.wordpress.com/2009/04/21/give-your-sales-pipeline-an-mri-scan/</link>
   <description>Give Your Sales Pipeline an MRI Scan</description>
  <pubDate>April 21, 2009</pubDate>
  </item>

  <item>
  <title>LucidEra Introduces Dashboards as a Service for Sales, Including Gadgets, Guidance, and a Guarantee | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/introduces_dashboards_09_apr21.php</link>
   <description>LucidEra’s Spring ’09 release empowers sales organizations to instantly visualize sales performance, analyze sales trends, and includes a sales pipeline impact guarantee.</description>
  <pubDate>April 21, 2009</pubDate>
  </item>
  
  <item>
  <title>Intelligent Enterprise | News</title>
  <link>http://www.intelligententerprise.com/channels/business_intelligence/showArticle.jhtml?articleID=216401583</link>
   <description>LucidEra Upgrades Online Sales Analytical Tool</description>
  <pubDate>March 30, 2009</pubDate>
  </item>
  
  <item>
  <title>Startup Sales Mentor | News</title>
  <link>http://salesblog.karlgoldfield.com/2009/03/sales-20-tech-reviews-from-the-show-starting-with-lucidera.html</link>
   <description>Sales 2.0 – Tech Reviews from the Show – Starting with LucidEra</description>
  <pubDate>March 23, 2009</pubDate>
  </item>
  
  <item>
  <title>Sales Bloggers Union | News</title>
  <link>http://www.salesbloggers.com/2009/03/sales-20-technology-%E2%80%93-real-opportunity-or-sales-sos/</link>
   <description>Sales 2.0 Technology – Real Opportunity or Sales SOS?</description>
  <pubDate>March 21, 2009</pubDate>
  </item>
  
  <item>
  <title>Fuel Net | News</title>
  <link>http://www.businessmanagementdaily.com/articles/18250/1/See-the-big-picture/Page1.html</link>
   <description>See the Big Picture: Close More Sales with a Simple Solution</description>
  <pubDate>March 20, 2009</pubDate>
  </item>
  
  <item>
  <title>Datadoodle | News</title>
  <link>http://datadoodle.com/2009/03/18/big-bi-meet-big-ag/</link>
   <description>Big BI, Meet Big Ag</description>
  <pubDate>March 18, 2009</pubDate>
  </item>
  
  <item>
  <title>LucidEra  Announces Pipeline Insight 2.0 | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/pipeline_insight_09_mar17.php</link>
   <description>New Release Delivers Powerful Sales Stage Conversion Analysis Capabilities</description>
  <pubDate>March 17, 2009</pubDate>
  </item>

  <item>
  <title>Entrepreneurs Journey | News</title>
  <link>http://www.sramanamitra.com/2009/03/10/salesforcecom-3/</link>
   <description>Salesforce.com Needs Focus On Margins, Acquisitions</description>
  <pubDate>March 10, 2009</pubDate>
  </item>

  <item>
  <title>Knuckle Sandwich | News</title>
  <link>http://scottschnaars.com/blog/2009/03/09/sales-20-meeting-with-ken-rudin-of-lucidera/</link>
   <description>Sales 2.0 – Meeting with Ken Rudin of @LucidEra</description>
  <pubDate>March 9, 2009</pubDate>
  </item>
  
  <item>
  <title>The Daily Anchor | News</title>
  <link>http://www.thedailyanchor.com/2009/03/06/sales-20-conference-a-stream-of-consciousness-report/</link>
   <description>Sales 2.0 Conference: A Stream of Consciousness Report</description>
  <pubDate>March 6, 2009</pubDate>
  </item>
  
  <item>
  <title>Sales Training Blog - Startup Sales Mentor | News</title>
  <link>http://salesblog.karlgoldfield.com/2009/03/sales-20-conference-vertical-response-on-lucidera.html</link>
   <description>Sales 2.0 Conference – Vertical Response on LucidEra</description>
  <pubDate>March 4, 2009</pubDate>
  </item>
  
  <item>
  <title>Selling to Big Companies | News</title>
  <link>http://sellingtobigcompanies.blogs.com/selling/2009/03/what-should-you-be-measuring.html</link>
   <description>What Should You be Measuring? Insights from Sales 2.0 Conference</description>
  <pubDate>March 4, 2009</pubDate>
  </item>
  
  <item>
  <title>eCommerce Times | News</title>
  <link>http://www.ecommercetimes.com/story/66337.html?wlc=1236016256</link>
   <description>The CIO’s Place in the Cloud</description>
  <pubDate>March 2, 2009</pubDate>
  </item>

  <item>
  <title>Network Computing | News</title>
  <link>http://networkcomputing.in/Business-Intelligence-Gets-Smarter-In-Depth-001Feb009.aspx</link>
   <description>Business Intelligence Gets Smarter</description>
  <pubDate>February 23, 2009</pubDate>
  </item>
  
  
  <item>
  <title>TDWI | News</title>
  <link>http://www.lucidera.com/blog/index.php/2009/02/04/prebuilt-apps-address-bi-complexity/</link>
   <description>Q&amp;A: Prebuilt Apps Address BI Complexity</description>
  <pubDate>February 4, 2009</pubDate>
  </item>

  <item>
  <title>BeyeNetwork | News</title>
  <link>http://www.b-eye-network.com/view/9519</link>
   <description>Redefining the Mid-Market and Its Business Intelligence Requirements</description>
  <pubDate>January 27, 2009</pubDate>
  </item>

  <item>
  <title>Enterprise Business Systems | News</title>
  <link>http://www.esj.com/business_intelligence/article.aspx?EditorialsID=9286</link>
   <description>Analysis: Commoditizing Analytics</description>
  <pubDate>January 21, 2009</pubDate>
  </item>
  
  <item>
  <title>ZDNET | News</title>
  <link>http://blogs.zdnet.com/crm/?p=109</link>
   <description><![CDATA[ CRM 2009 &ndash; Companies to Watch for ZDNET ]]></description>
  <pubDate>December 22, 2008</pubDate>
  </item>
  
  <item>
  <title>THINK IT Services | News</title>
  <link>http://www.thinkstrategies.com/blog/2008/12/will-rising-cost-of-sales-cost-saas.html</link>
   <description>Will the Rising Cost of Sales Cost SaaS Companies VC Funding?</description>
  <pubDate>December 20, 2008</pubDate>
  </item>

  <item>
  <title>ZDNET | News</title>
  <link>http://blogs.zdnet.com/SAAS/?p=618</link>
  <description>SaaS Delivers Return *Before* Investment</description>
  <pubDate>December 19, 2008</pubDate>
  </item>
  
  <item>
  <title>Keep It Simple | News</title>
  <link>http://www.lucidera.com/blog/index.php/2008/12/08/what%E2%80%99s-in-store-for-business-intelligence-in-2009/</link>
  <description>What’s in Store for Business Intelligence in 2009</description>
  <pubDate>December 8, 2008</pubDate>
  </item>
  
  <item>
  <title>Data Makes the World Go 'Round | News</title>
  <link>http://fbhalper.wordpress.com/2008/12/02/sales-metrics-that-matter/</link>
  <description>Sales Metrics that Matter</description>
  <pubDate>December 2, 2008</pubDate>
  </item>
  
  <item>
  <title>InsideCRM | News</title>
  <link>http://www.insidecrm.com/features/sales2-improve-business-112508/</link>
  <description>Sales 2.0: How Will It Improve Your Business?</description>
  <pubDate>November 25, 2008</pubDate>
  </item>
  
  <item>
  <title>Customer Experience Matrix | News</title>
  <link>http://customerexperiencematrix.blogspot.com/2008/11/lucidera-and-birst-blaze-new-trails-for.html</link>
  <description>Blazing New Trails for On-Demand BI</description>
  <pubDate>November 06, 2008</pubDate>
  </item>
  
  <item>
  <title>6 SaaS Vendors to Watch | News</title>
  <link>http://www.ami-partners.com/ami/estore/downloadProduct.aspx?product=1722&amp;file=free</link>
  <description>AMI-Partners' Adding Fresh Value to the SaaS Equation</description>
  <pubDate>October 30, 2008</pubDate>
  </item>
  
  <item>
  <title>LucidEra and Breakthrough SalesPerformance to Present "The Secrets of Funnel Management in a Sales 2.0 World" at Dreamforce '08 | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/lucidera_and_breakthrough_08_oct30.php</link>
  <description>SaaS Business Intelligence Leader and Funnel Management Authority Announce Partnership to Deliver Sales Best Practices and Analytics</description>
  <pubDate>October 30, 2008</pubDate>
  </item>
  
  <item>
  <title>The Changing Face of BI | News</title>
  <link>http://wiseanalytics.typepad.com/my_weblog/2008/10/sales-focus-and-analytics.html</link>
  <description>Sales Focus and Analytics</description>
  <pubDate>October 27, 2008</pubDate>
  </item>

  <item>
  <title>TMCnet | News</title>
  <link>http://www.tmcnet.com/news/2008/10/16/3708199.htm</link>
  <description>LucidEra Fall '08 Upgrade Announced</description>
  <pubDate>October 16, 2008</pubDate>
  </item>
  
  <item>
  <title>Enterprise Systems | News</title>
  <link>http://www.esj.com/product_news/article.aspx?EditorialsID=1575</link>
  <description>LucidEra Releases Pipeline Insight Fall '08</description>
  <pubDate>October 15, 2008</pubDate>
  </item>
  
  <item>
  <title>Enterasys Secures LucidEra for Sales Analytics as a Service | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/enterasys_secures_08_oct13.php</link>
  <description>Convergence, compliance and connectivity solutions provider implements SaaS business intelligence to accelerate sales performance</description>
  <pubDate>October 13, 2008</pubDate>
  </item>
  
  <item>
  <title>eWeek Mid-Market | News</title>
  <link>http://www.midmarket.eweek.com/c/a/News/LucidEra-Making-BI-truly-intelligent/</link>
  <description>LucidEra: Making BI Truly Intelligent</description>
  <pubDate>October 10, 2008</pubDate>
  </item>

  <item>
  <title>THINK IT Services | News</title>
  <link>http://thinkitservices.blogspot.com/2008/10/what-does-it-take-to-sell-saas.html</link>
  <description>What Does it Take to Sell SaaS</description>
  <pubDate>October 7, 2008</pubDate>
  </item>

 <item>
  <title>LucidEra Announces Pipeline Insight Fall '08 | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/lucidEra_fall_08_oct07.php</link>
  <description>Plus New Pipeline Healthcheck Service Delivers an In-Depth Assessment of Pipeline Strengths and Weaknesses with Additional Insight</description>
  <pubDate>October 7, 2008</pubDate>
  </item>
  
  <item>
  <title>Masked Intentions | News</title>
  <link>http://blogs.eweek.com/masked_intentions/content/enterprise_applications/time_to_form_a_business_intelligence_institute.html</link>
  <description>Time to Form a Business Intelligence Institute</description>
  <pubDate>September 30, 2008</pubDate>
  </item>
  
  <item>
  <title>Datadoodle | News</title>
  <link>http://datadoodle.com/2008/09/24/is-bi-boring-yet/</link>
  <description>Is BI Boring Yet?</description>
  <pubDate>September 24, 2008</pubDate>
  </item>
  
  <item>
  <title>Intelligent Enterprise | News</title>
  <link><![CDATA[http://www.intelligententerprise.com/info_centers/data_int/showArticle.jhtml?articleID=210500374&pgno=1]]></link>
  <description>Special Report: Business Intelligence Gets Smart</description>
  <pubDate>September 5, 2008</pubDate>
  </item>
 
  <item>
  <title>LucidEra Industry Expert, Ken Rudin to Discuss Business Intelligence Market Shift at Upcoming Events | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/rudin_speaking_lucidera_sep04.php</link>
  <description>LucidEra, the fastest growing business intelligence-as-a-service company, today announced that Founder and Vice President of Market Development, Ken Rudin, will join other leading industry professionals to present on the topic of the business intelligence market shift to software as a service (SaaS) solutions.</description>
  <pubDate>September 4, 2008</pubDate>
  </item>
  
  <item>
  <title>Datadoodle | News</title>
  <link>http://datadoodle.com/2008/08/19/better-than-free-food-at-tdwi-san-diego/</link>
  <description>Better than Free Food at TDWI San Diego</description>
  <pubDate>August 19, 2008</pubDate>
  </item>
  
  <item>
  <title>Computer Weekly | News</title>
  <link>http://www.computerweekly.com/Articles/2008/08/15/231830/theres-more-to-software-as-a-service-than-crm.htm</link>
  <description>There's More to Software as a Service than CRM</description>
  <pubDate>August 15, 2008</pubDate>
  </item>
  
  <item>
  <title>The Net Takeaway | News</title>
  <link>http://www.nettakeaway.com/tp/article/386/luciddb-open-source-db-for-data-warehousing-and-bi</link>
  <description>LucidDB&#8230; Open Source DB for Data Warehousing and BI</description>
  <pubDate>August 5, 2008</pubDate>
  </item>
  
  <item>
  <title>B-Eye Network | News</title>
  <link>http://www.b-eye-network.com/view/8122</link>
  <description>Business Intelligence in the Cloud: Sorting Out the Terminology</description>
  <pubDate>July 30, 2008</pubDate>
  </item>
  
  <item>
  <title>StraightStocks | News</title>
  <link>http://www.straightstocks.com/stock-watch/top-seven-saas-startups/</link>
  <description>Top SaaS Startups</description>
  <pubDate>July 26, 2008</pubDate>
  </item>
  
  <item>
  <title>Investors.com | News</title>
  <link><![CDATA[http://www.investors.com/editorial/IBDArticles.asp?artsec=17&artnum=4&issue=20080725 ]]></link>
  <description>Biz Intelligence has Busy Field</description>
  <pubDate>July 25, 2008</pubDate>
  </item>
  
  <item>
  <title>Vatornews | News</title>
  <link>http://www.vator.tv/news/show/2008-07-22-ken-rudin-on-sales-20</link>
  <description>LucidEra on How to Boost Sales via Analytics</description>
  <pubDate>July 25, 2008</pubDate>
  </item>
  
  <item>
  <title>Business Journal | News</title>
  <link>http://www.bizjournals.com/sanjose/stories/2008/07/21/daily20.html</link>
  <description>Oracle Exec Named LucidEra CEO</description>
  <pubDate>July 22, 2008</pubDate>
  </item>

  <item>
  <title>LucidEra Appoints Industry Veteran Robert Reid to Drive Next Phase of Growth | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/robert_reid_lucidera_july22.php</link>
  <description>Former Oracle and Siebel OnDemand Executive Joins SaaS Business Intelligence Leader as CEO</description>
  <pubDate>July 22, 2008</pubDate>
  </item>

  <item>
  <title>LucidEra Selected by AlwaysOn as an AO Global 250 Winner | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/ao_global_250_winner_july17.php</link>
  <description>LucidEra Recognized for Game-Changing Technology and Market Value</description>
  <pubDate>July 17, 2008</pubDate>
  </item>

  <item>
  <title>Webcloud World | News</title>
  <link>http://www.webcloudworld.com/news/adding-analytics-and-intelligence-to-sales-and-marketing-via-saas/</link>
  <description>Adding Analytics and Intelligence to Sales and Marketing via SaaS</description>
  <pubDate>July 8, 2008</pubDate>
  </item>

  <item>
  <title>Dashboard Insight | News</title>
  <link>http://www.dashboardinsight.com/articles/business-performance-management/using-a-saas-model-to-deploy-analytics.aspx</link>
  <description>LucidEra Answers the Call for Phone Works</description>
  <pubDate>July 7, 2008</pubDate>
  </item>

  <item>
  <title>Customer Experience Matrix | News</title>
  <link>http://customerexperiencematrix.blogspot.com/2008/07/lucidera-takes-shot-at-on-demand.html</link>
  <description>LucidEra Takes a Shot at On-Demand Analytics</description>
  <pubDate>July 3, 2008</pubDate>
  </item>	

  <item>
  <title>MYCUSTOMER.com | News</title>
  <link>http://www.mycustomer.com/cgi-bin/item.cgi?id=133803</link>
  <description>Business Intelligence On-Demand: Lucid Analytics for a New Era?</description>
  <pubDate>July 2, 2008</pubDate>
  </item>

  <item>
  <title>TMCnet | News</title>
  <link>http://crm.tmcnet.com/topics/crm/articles/32464-lucidera-delivers-on-demand-lead-insight-salesforcecom-customers.htm</link>
  <description>LucidEra Delivers On-Demand Lead Insight to Salesforce.com Customers</description>
  <pubDate>June 26, 2008</pubDate>
  </item>

  <item>
  <title>Salesforce Times | News</title>
  <link>http://www.salesforcetimes.com/stroking-my-irrational-love-for-percentiles-new-from-lucidera/</link>
  <description>More Data, Accurate Results, New Offering from LucidEra</description>
  <pubDate>June 26, 2008</pubDate>
  </item>

  <item>
  <title>Think IT Services | News</title>
  <link>http://thinkitservices.blogspot.com/2008/06/adding-analytics-and-intelligence-to.html</link>
  <description>Adding Analytics and Intelligence to Sales and Marketing via SaaS</description>
  <pubDate>June 26, 2008</pubDate>
  </item>

  <item>
  <title>CRM Buyers | News</title>
  <link>http://www.ecommercetimes.com/story/enterprise/63567.html</link>
  <description>LucidEra Aims to Link Marketing Analytics to Sales Pipeline</description>
  <pubDate>June 25, 2008</pubDate>
  </item>

  <item>
  <title>DestinationCRM | News</title>
  <link>http://www.destinationcrm.com/Articles/News/Daily-News/LucidEra%27s-Lead-Conversions-Are-BI-in-the-Sky-49678.aspx</link>
  <description>LucidEra&#8217;s Lead Conversions Are BI in the Sky</description>
  <pubDate>June 25, 2008</pubDate>
  </item>

  <item>
  <title>LucidEra Delivers On-Demand Lead Insight to Salesforce.com Customers | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/on_demand_lead_insight_june25.php</link>
  <description>SaaS Analytic Application Accelerates Collaboration between Sales and Marketing by Identifying
which Activities Lead to Real Sales Success</description>
  <pubDate>June 25, 2008</pubDate>
  </item>

  <item>
  <title>SmoothSpan | News</title>
  <link>http://smoothspan.wordpress.com/2008/06/17/lucideras-ken-rudin-talks-about-how-to-reach-critical-mass/</link>
  <description>LucidEra&#8217;s Ken Rudin Talks About How to Reach Critical Mass</description>
  <pubDate>June 17, 2008</pubDate>
  </item>

  <item>
  <title>Smart (enough) Systems | News</title>
  <link>http://smartenoughsystems.com/wp/2008/06/16/first-second-really-look-lucidera-update/</link>
  <description><![CDATA[ First (second really) Look &ndash; LucidEra Update ]]></description>
  <pubDate>June 16, 2008</pubDate>
  </item>

  <item>
  <title>MyBroadband | News</title>
  <link>http://mybroadband.co.za/news/Software/4118.html</link>
  <description>Software Sold as Service</description>
  <pubDate>June 12, 2008</pubDate>
  </item>

  <item>
  <title>ChannelWeb | News</title>
  <link>http://www.crn.com/software/208401748</link>
  <description>How to Build a SaaS Business</description>
  <pubDate>June 3, 2008</pubDate>
  </item>

  <item>
  <title>CRM Buyerb | News</title>
  <link>http://www.crmbuyer.com/story/Having-SaaS-Your-Way-Configuration-Sophistication-63223.htm</link>
  <description>Having SaaS Your Way: Configuration Sophistication</description>
  <pubDate>June 2, 2008</pubDate>
  </item>

  <item>
  <title>Serena Shifts to SaaS with On-Demand Business Visibility from LucidEra | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/serena_shift_saas_may28.php</link>
  <description>LucidEra’s Analytic Mash-up with Salesforce.com Helps fuel Growth of Serena’s Business</description>
  <pubDate>May 28, 2008</pubDate>
  </item>

  <item>
  <title>CIO MidMarket | News</title>
  <link><![CDATA[ http://searchcio-midmarket.techtarget.com/tip/0,289483,sid183_gci1314213,00.html?track=NL-974&ad=640881&asrc=EM_NLT_3674185&uid=4852749 ]]> </link>
  <description>Better Business Intelligence Boosts Confidence in Data</description>
  <pubDate>May 19, 2008</pubDate>
  </item> 

  <item>
  <title>B-eye | News</title>
  <link>http://www.b-eye-network.com/blogs/hackathorn/archives/2008/05/softwareasaserv_1.php</link>
  <description>Software-as-a-Service and Enterprise IT: Friend or Foe?</description>
  <pubDate>May 14, 2008</pubDate>
  </item>

  <item>
  <title>Brain Trust Blog | News</title>
  <link>http://boulderbibraintrust.org/brain_trust_blog/2008/05/lucidera-pioneering-biasaservi.php</link>
  <description>LucidEra Pioneering BI-as-a-Service</description>
  <pubDate>May 14, 2008</pubDate>
  </item>

  <item>
  <title>Brain Trust Blog | News</title>
  <link>http://boulderbibraintrust.org/brain_trust_blog/2008/05/lucidera-comes-to-boulder.php</link>
  <description>LucidEra Comes to Boulder</description>
  <pubDate>May 8, 2008</pubDate>
  </item>
  <item>
  <title>Selling Power | News</title>
  <link>http://www.sellingpower.com/video/index.asp?date=5/1/2008</link>
  <description>How Analytics Accelerate the Sales Process (video)</description>
  <pubDate>May 1, 2008</pubDate>
  </item>

  <item>
  <title>Selling Power | News</title>
  <link>http://www.sellingpower.com/video/index.asp?date=4/30/2008</link>
  <description>CRM Analytics and Productivity Part II (video)</description>
  <pubDate>April 30, 2008</pubDate>
  </item>

  <item>
  <title>Selling Power | News</title>
  <link>http://www.sellingpower.com/video/index.asp?date=4/29/2008</link>
  <description>CRM Analytics and Productivity Part I (video)</description>
  <pubDate>April 29, 2008</pubDate>
  </item>

  <item>
  <title>CRMBuyer | News</title>
  <link>http://www.crmbuyer.com/story/62747.html</link>
  <description>The BI Boom Part 2: New Twists</description>
  <pubDate>April 28, 2008</pubDate>
  </item>  

  <item>
  <title>ManageSmarter | News</title>
  <link>http://www.managesmarter.com/msg/content_display/sales/e3ib5ce6885eb04ca9b27aaa4abfef7a01b</link>
  <description>Technologies to Jump Start Your Sales Organization</description>
  <pubDate>April 25, 2008</pubDate>
  </item> 

  <item>
  <title>InsideCRM | News</title>
  <link>http://www.insidecrm.com/features/10-questions-ken-rudin-042208/</link>
  <description>10 Questions for LucidEra&#8217;s Ken Rudin</description>
  <pubDate>April 22, 2008</pubDate>
  </item>

  <item>
  <title>LucidEra Named to JMP Securities' Hot 100: Best Privately Held Software Companies | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/jmp_hot_100_best_apr22.php</link>
  <description>SAN MATEO, Calif., – April 22, 2008 – LucidEra, the leading provider of simple-to-set-up and simple-to-use business analytics-as-a-service for sales, operations, and finance managers, today announced its recent inclusion in JMP Securities March, 2008 report, “Top 100: The Best Privately Held Software Companies.” LucidEra delivers a complete on-demand analytic service, focused on helping businesses solve visibility challenges within their company.</description>
  <pubDate>April 22, 2008</pubDate>
  </item> 

  <item>
  <title>CRMBuyer | News</title>
  <link>http://www.crmbuyer.com/story/The-BI-Boom-Part-1-New-Players-62624.html</link>
  <description>The BI Boom, Part 1: New Players</description>
  <pubDate>April 21, 2008</pubDate>
  </item>

  <item>
  <title>LucidEra Partners with Milestone Group to Help Businesses Boost Revenue Acceleration | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/milestone_group_help_business_15apr.php</link>
  <description>Customers Will Leverage On-Demand Business Analytics and Sales Performance Best Practices to Navigate Through Current Challenging Economic Conditions; Joint Webinar with CRM Magazine Set for May 14th</description>
  <pubDate>April 15, 2008</pubDate>
  </item>

  <item>
  <title>eWeek | News</title>
  <link>http://www.midmarket.eweek.com/c/a/News/Business-Intelligence-Thats-Easy-on-the-Wallet/</link>
  <description>Business Intelligence That&#8217;s Easy on the Wallet</description>
  <pubDate>April 9, 2008</pubDate>
  </item>

  <item>
  <title>LucidEra Named &quot;Cool Vendor&quot;  by Leading Analyst Firm | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/cool_Vendor_leading_analyst_firm_9apr.php</link>
  <description>Vendors Selected for the “Cool Vendor Report” are Innovative, Impactful and Intriguing</description>
  <pubDate>April 9, 2008</pubDate>
  </item>

  <item>
  <title>Phone Works Dials up LucidEra and Takes Sales 2.0 to the Next Level | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/phone_works_apr2.php</link>
  <description>LucidEra’s On-Demand Sales Analytics Allow Phone Works to Track Pipeline Progression Throughout the Sales Cycle</description>
  <pubDate>April 2, 2008</pubDate>
  </item>

  <item>
  <title>CIO | News</title>
  <link>http://www.cio.com/article/206551</link>
  <description>Business Intelligence and On-Demand: The Perfect Marriage?</description>
  <pubDate>March 27, 2008</pubDate>
  </item>

  <item>
  <title>DestinationCRM | News</title>
  <link>http://www.destinationcrm.com/articles/default.asp?ArticleID=7776</link>
  <description>Where There's a WizKid, There's a Way</description>
  <pubDate>March 26, 2008</pubDate>
  </item>

  <item>
  <title>CRM Buyer | News</title>
  <link>http://www.crmbuyer.com/story/WizKids-Report-Highlights-Web-20-Friendly-Processes-62294.html</link>
  <description>WizKids Report Highlights Web 2.0-Friendly Processes</description>
  <pubDate>March 26, 2008</pubDate>
  </item>

  <item>
  <title>E-commerce Times | News</title>
  <link>http://www.ecommercetimes.com/story/62276.html?welcome=1206544488</link>
  <description>Happy WizKids Day</description>
  <pubDate>March 26, 2008</pubDate>
  </item>

  <item>
  <title>LucidEra Honored with Prestigious 2008 Beagle Research CRM WizKids Award | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/lucidera_crm_wizkid_awards_26mar.php</link>
  <description> Customer VerticalResponse’s Use of LucidEra for Business Visibility On Demand Recognized by Esteemed Market Research Firm</description>
  <pubDate>March 26, 2008</pubDate>
  </item>

  <item>
  <title>InsideCRM | News</title>
  <link>http://www.insidecrm.com/blog/crms-missing-piece.php</link>
  <description>CRM's Missing Piece?</description>
  <pubDate>March 25, 2008</pubDate>
  </item>

  <item>
  <title>Dashboard Insight | News</title>
  <link>http://www.dashboardinsight.com/news/software-as-a-service-meets-embedded-bi.aspx</link>
  <description>Software-as-a-Service (SaaS) Meets Embedded BI</description>
  <pubDate>March 19, 2008</pubDate>
  </item>

  <item>
  <title>Sramana Mitra | News</title>
  <link>http://sramanamitra.com/2008/03/03/deal-radar-2008-lucidera/</link>
  <description>Deal Radar 2008: LucidEra</description>
  <pubDate>March 3, 2008</pubDate>
  </item>

  <item>
  <title>ebizQ | News</title>
  <link>http://www.ebizq.net/blogs/saasweek/2008/02/lucidera_ceo_comments_on_winte/</link>
  <description>LucidEra CEO Comments on Winter Release, ERP as a Service</description>
  <pubDate>February 26, 2008</pubDate>
  </item>

  <item>
  <title>InformationWeek StartUp City TV | News</title>
  <link>https://www.lucidera.com/blog/index.php/2008/02/22/lucidera-simplifies-bi-with-on-demand-model/</link>
  <description>LucidEra Simplifies BI with On-Demand Model</description>
  <pubDate>February 22, 2008</pubDate>
  </item>

  <item>
  <title>Smart Systems | News</title>
  <link>http://smartenoughsystems.com/wp/2008/02/20/lucidera-and-saas-analytics/</link>
  <description>LucidEra and SAAS Analytics</description>
  <pubDate>February 20, 2008</pubDate>
  </item>

  <item>
  <title>LucidEra Announces New Business Analytics-as-a-Service Applications for Salesforce.com and Oracle Applications Customers | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/lucidera_winter_release_19feb.php</link>
  <description> Winter ’08 Release and New On-Demand Analytic Applications Deliver Actionable Information to
Sales, Operations, and Finance Managers</description>
  <pubDate>February 19, 2008</pubDate>
  </item>

  <item>
  <title>LucidEra Announces Business Analytics as a Service for Oracle Order Management | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/lucidera_oracle_order_management_19feb.php</link>
  <description> New On-Demand Analytic Application Gives Oracle E-Business Suite Customers Visibility into Sales Bookings and Backlog, While Avoiding the Heavy Lifting of Building a Data Warehouse</description>
  <pubDate>February 19, 2008</pubDate>
  </item>

  <item>
  <title>SearchSystemsChannel.com | News</title>
  <link><![CDATA[ http://searchsystemschannel.techtarget.com/tip/0,289483,sid99_gci1296984,00.html?bucket=ETA&topic=305054 ]]></link>
  <description>Staying Competitive with SaaS Business Intelligence Services</description>
  <pubDate>January 31, 2008</pubDate>
  </item> 

  <item>
  <title>IT Week | News</title>
  <link>http://www.vnunet.com/itweek/news/2207083/gartner-predicts-slow-growth-bi</link>
  <description>Gartner: Hosting BI as SaaS an Opportunity for Innovation</description>
  <pubDate>January 11, 2008</pubDate>
  </item>

  <item>
  <title>LucidEra Predicts 2008 Business Intelligence Trends | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/lucidEra_predicts_dec3.php</link>
  <description>With traditional BI vendors being quickly absorbed by large software behemoths like
SAP, Oracle, and IBM, the revolution in business analytic solutions will be led by smaller
envelope-pushing innovators</description>
  <pubDate>December 3, 2007</pubDate>
  </item>

  <item>
  <title>LucidEra for Salesforce.com Now Available on Salesforce.com's AppExchange | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/lucidEra_sales_analysis_sep17.php</link>
  <description>New on-demand analytic application designed to drive sales effectiveness and improve
business visibility and predictability</description>
  <pubDate>September 17, 2007</pubDate>
  </item>

  <item>
  <title>LucidEra Secures $15.6 Million in Series B Funding | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/series_b_funding_aug14.php</link>
  <description>Investment Round led by Crosslink Capital Reflects Profound Hunger in the Marketplace for
On-Demand Analytics</description>
  <pubDate>August 14, 2007</pubDate>
  </item>

  <item>
  <title>LucidEra Introduces LucidSnapshots as Part of its On-Demand Reporting and Analysis Solution | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/lucid_snapshots_july25.php</link>
  <description>Summer release allows midsized companies to finally get a clear picture of past sales performance by taking business intelligence out of the darkroom</description>
  <pubDate>July 25, 2007</pubDate>
  </item>

  <item>
  <title>LucidEra and Salesforce.com Break Down Information Barriers with an End-to-End On-Demand Business Intelligence Solution for AppExchange | Press Releases</title>
  <link>http://www.lucidera.com/company/press_releases/lucidera_appexchange_june27.php</link>
  <description>Combined sales and finance data gives salesforce.com customers agility into viewing and analyzing the entire sales cycle from forecasting opportunities to collecting cash</description>
  <pubDate>June 27, 2007</pubDate>
  </item>

  <item>
  <title>LucidEra Announces First Complete and Affordable On-Demand Business Intelligence Solution | Press Releases</title>
  <link>http://www.lucidera.com/docs/Press_Release_LucidEra_Launches_GA.pdf</link>
  <description>LucidEra removes barriers to company information;First Solution Focuses on Forecast-to-Billing</description>
  <pubDate>March 6, 2007</pubDate>
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