KEEP IT SIMPLE
Author Archive
Revenge of the Nerds - Part I
For most of the 20th Century, Baseball Executives looked at Batting Average as the best means to value the offensive contribution of a hitter. With MoneyBall and the importance of statistics, many new age executives looked at OBP (On-Base Percentage) – a combination of batting average and walks, as a better and more comprehensive means to [...]
No Stop Signs in Business?!
Business does not stop when you are implementing CRM.
I want to meet the VP of Sales who tells his/her CEO: “I don’t have my pipeline report for the board, but I am pleased to announce that my adoption in salesforce.com is 88%?”
What??? How many times have we heard: “We are focused on implementing our CRM [...]
Play Ball
Popcorn. Beer. Hot Dogs. I can smell the ball park already!
While the majority of baseball teams still manage with hunches and gut feel, the Boston Red Sox have a strong emphasis on statistics and analysis. 60 Minutes did a recent story on this subject called: The Red Sox’ Stat Man And The Numbers Game.
In fact, [...]
Hitting “21″ in your Sales Pipeline
I was just in Las Vegas for Selling Power Magazine’s sales conference. My trip to “Sin City” got me thinking about real gambling…hoping that your deals will close!
It would be nice to know the odds of every deal and double down on the deals that you knew would close. In essence, this is how MIT (and [...]
SuperBowl Hype - The Age of Analytics
In the past week I’ve written a few posts on the NE Patriots and Analytics. With the Super Bowl in full hype, statistics are all over the field! In fact, I read a couple of articles and blogs on how effectively the New England Patriots are using Analytics and Analytical People to achieve success, arguably [...]
Ken Rudin is the VP of Market Development at LucidEra. He co-founded the on-demand business intelligence company in 2005. Ken is a veteran of the rapidly growing software as a service industry with over 7 years of experience as an executive with leading on-demand software vendors. These include roles at Salesforce.com, at Netsuite (as an advisor), and at Siebel's on-demand division.
Darren Cunningham is the Director of Product Marketing at LucidEra. Prior to joining LucidEra he was the Category Director for salesforce.com AppExchange Analytics and Data Management. Before joining the on-demand world, he spent over 7 years at Business Objects.