LucidInsights for August
As the summer comes to a close, here are some of the articles showcased in this month’s LucidInsights Newsletter to help you get ready for a busy September:
- Why You Should Re-Think the Sales Funnel (Note: we’ll be delivering a webinar with the author in September.)
- Why Build a Qualified Sales Pipeline (Archery and Sales…)
- Using a SaaS Model to Deploy Analytics (LucidEra case study)
- Qualifying Your Sales Process (”Hope is not a credible strategy.”)
- 3 Steps to Improve Sales Effectiveness (Detail, flexibility, measurement)
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posted by Darren Cunningham at 10:27 am


Ken Rudin is the VP of Market Development at LucidEra. He co-founded the on-demand business intelligence company in 2005. Ken is a veteran of the rapidly growing software as a service industry with over 7 years of experience as an executive with leading on-demand software vendors. These include roles at Salesforce.com, at Netsuite (as an advisor), and at Siebel's on-demand division.
Darren Cunningham is the Director of Product Marketing at LucidEra. Prior to joining LucidEra he was the Category Director for salesforce.com AppExchange Analytics and Data Management. Before joining the on-demand world, he spent over 7 years at Business Objects.
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