Turn Marketing Leads Into Sales Gold
Here are the slides from today’s Lead Alchemy webinar with destinationCRM. Thanks to Anneke Seley, Founder and CEO of Phone Works and Eric Johnson, VP of Worldwide Business Operations at Serena Software for a great overview and discussion about sales and marketing alignment best practices. You can view the recording here.
posted by Darren Cunningham at 2:25 pm


Ken Rudin is the VP of Market Development at LucidEra. He co-founded the on-demand business intelligence company in 2005. Ken is a veteran of the rapidly growing software as a service industry with over 7 years of experience as an executive with leading on-demand software vendors. These include roles at Salesforce.com, at Netsuite (as an advisor), and at Siebel's on-demand division.
Darren Cunningham is the Director of Product Marketing at LucidEra. Prior to joining LucidEra he was the Category Director for salesforce.com AppExchange Analytics and Data Management. Before joining the on-demand world, he spent over 7 years at Business Objects.
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