Lucid Analytics for a New Era?
Not surprisingly, I really enjoyed this article from MyCustomer.com called, Business intelligence on-demand: Lucid analytics for a new era?
These quotes from LucidEra confounder Ken Rudin shine some light on why we’re so bullish on the business intelligence market shift fo SaaS:
““A lot of the reason that many customers historically haven’t been able to fully harness the capabilities of their BI solution is because traditional BI solutions have been very complicated to deploy and maintain, and very difficult to use. BI stands for ‘bloated integration’.”
“You used to have to go and buy software from Business Objects or Cognos, now you can buy the same thing as a service. The focus for us is simplicity. We want to offer people analytics that are simple to set up and use.”
“To try to do on-premises and on-demand is very difficult. You end up with an internal battle because they are two very different business models.”
“If you do what SAS does on-premise, then you have built something as complicated as a nuclear reactor in your data centre. If you have enough money and enough skills then you can do it, if you can withstand the pain. But if you look at the mid-market, they can’t do that.”
“In the mid-market, no-one is taught how to analyse their own business or or how to analyse their sales pipeline. That’s where we come in with the whole concept of delivering this as a service.”
If you found the article interesting, be sure to Digg it here and/or share your feedback.
Have a fantastic 4th of July!
posted by Darren Cunningham at 10:38 am

Ken Rudin is the VP of Market Development at LucidEra. He co-founded the on-demand business intelligence company in 2005. Ken is a veteran of the rapidly growing software as a service industry with over 7 years of experience as an executive with leading on-demand software vendors. These include roles at Salesforce.com, at Netsuite (as an advisor), and at Siebel's on-demand division.
Darren Cunningham is the Director of Product Marketing at LucidEra. Prior to joining LucidEra he was the Category Director for salesforce.com AppExchange Analytics and Data Management. Before joining the on-demand world, he spent over 7 years at Business Objects.
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