No Stop Signs in Business?!
Business does not stop when you are implementing CRM.
I want to meet the VP of Sales who tells his/her CEO: “I don’t have my pipeline report for the board, but I am pleased to announce that my adoption in salesforce.com is 88%?”
What??? How many times have we heard: “We are focused on implementing our CRM and getting our data and processes right.”
On a personal note, I am never going to tell my boss: “I didn’t hit my number, but I am happy to tell you that I wrote 4 blog posts this month! (And, Marketing is really happy, especially Darren, that I wrote my blogs.)”
However, we all know the whole point is to grow revenues not just implement a transactional system.
I was encouraged to see the recent CSO Insight Article that validates this point. Summary – CRM is really not about adoption. It is about results. Invest in your results.
posted by Nate Bride at 9:55 am
Ken Rudin is the VP of Market Development at LucidEra. He co-founded the on-demand business intelligence company in 2005. Ken is a veteran of the rapidly growing software as a service industry with over 7 years of experience as an executive with leading on-demand software vendors. These include roles at Salesforce.com, at Netsuite (as an advisor), and at Siebel's on-demand division.
Darren Cunningham is the Director of Product Marketing at LucidEra. Prior to joining LucidEra he was the Category Director for salesforce.com AppExchange Analytics and Data Management. Before joining the on-demand world, he spent over 7 years at Business Objects.
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