KEEP IT SIMPLE
Archive for April, 2008
New Twists Causing a Business Intelligence Boom
Part Two of the CRMBuyer BI Boom Series was published on Monday. The article begins with this strong introduction:
“The new, agile players in the business intelligence market are breaking out the bag of tricks to challenge the dominance of established firms. Among the advances they are pushing are on-demand software, visual reporting and ease of […]
Are You Automating a Broken CRM Process?
Check out this 5 minute video Q&A with Gerhard Gschwandtner at Selling Power. It provides an overview of how the right approach to sales analytics can help you you optimize the sales process and maximize sales performance. This is part 1 of a 2 part interview with Ken Rudin.
Successful SaaS Business Intelligence
I wrote an article last week for Salesforce Times called, The Keys to SaaS Business Intelligence Success. As Ken Rudin stated in last week’s InsideCRM interview:
“Much of the reason that many customers historically haven’t been able to fully harness the capabilities of their BI solution is because traditional BI solutions have been very complicated to […]
Another Busy Week On Keep it Simple
This week saw the return of Nate and Ken. Actually, Nate chimed in last Friday with this late post about there being No Stop Signs in Business, so I should cut him some slack.
Here are the highlights of the week:
BI Boomed on CRMBuyer with a new series on the emerging players in the market
Nerds got […]
Selling SaaS to the Enterprise
Yesterday, I had the great pleasure of being a guest lecturer for a class being taught by Chuck DeVita at Stanford. The topic was “Selling SaaS to the Enterprise.” I was impressed with the questions that the class asked. I’ve included a few of the questions below, with my answers.
Q: Are you […]
Tuesday’s Big Winners
There were lots of battles on TV last night. The biggest one might have been over who gets to watch what at our house. While the Sharks were taking it to the Calgary Flames in Game 7, Andrew Lloyd Webber’s songs were getting slaughtered on American Idol. While Hillary Clinton was declaring victory in Pennsylvania, the Phoenix Suns couldn’t overcome a […]
LucidInsights Newsletter Volume IV
Today’s LucidInsights Newsletter included the following articles related to sales management, sales operations, pipeline management, sales effectiveness, and sales analytics:
Business Analytics – Getting the Point
The Poker Dynamics of CRM
Are Your Sales Goals Sabotaging You?
Rethinking the Funnel
Business Intelligence is Mission-Critical, for CRM and Others
If you find this type of information interesting and useful, be sure to sign […]
Revenge of the Nerds - Part I
For most of the 20th Century, Baseball Executives looked at Batting Average as the best means to value the offensive contribution of a hitter. With MoneyBall and the importance of statistics, many new age executives looked at OBP (On-Base Percentage) – a combination of batting average and walks, as a better and more comprehensive means to […]
The BI Boom
CRMBuyer is rolling out a new series on business intelligence this week that’s worth checking out. Part 1 is called The New Players and features this quote from LucidEra’s CEO Ken Rudin:
“For the larger vendors, BI will stand for ‘bloated integration’ for the foreseeable future as customers struggle to upgrade and migrate and sales territories […]
No Stop Signs in Business?!
Business does not stop when you are implementing CRM.
I want to meet the VP of Sales who tells his/her CEO: “I don’t have my pipeline report for the board, but I am pleased to announce that my adoption in salesforce.com is 88%?”
What??? How many times have we heard: “We are focused on implementing our CRM […]
Ken Rudin is the CEO of LucidEra. He co-founded the on-demand business intelligence company in 2005. Ken is a veteran of the rapidly growing software as a service industry with over 7 years of experience as an executive with leading on-demand software vendors. These include roles at Salesforce.com, at Netsuite (as an advisor), and at Siebel's on-demand division.
Darren Cunningham is the Director of Product Marketing at LucidEra. Prior to joining LucidEra he was the Category Director for salesforce.com AppExchange Analytics and Data Management. Before joining the on-demand world, he spent over 7 years at Business Objects.
Nate Bride is a Senior Account Executive at LucidEra. Nate has over 14 years experience in building, training, and running sales teams. Most recently, Nate was the VP of Sales at Abso, a leading provider of talent management solutions. Prior to Abso, Nate ran Sales Effectiveness at Salesforce.com. Nate is married with two young daughters and lives one hour from Lake Tahoe.