The Right Metrics for SaaS Company Success
A few months ago I wrote about the importance of analytics to SaaS success. This was highlighted in a salesforce.com whitepaper called 7 Habits of Highly Successful On-Demand Companies. Yesterday Sandhill.com published a fantastic article called Bessemer’s Top 10 Laws for Being “SaaSy”.
Once again access to the the right metrics tops the list:
“1) Your key business metrics are: CMRR (Contracted Monthly Recurring Revenue) and Cash - “Bookings” is for suckers.”
If you’re a SaaS company (or want to become one) definitely take a few minutes to read this article. It includes excellent best-practice advice that has generated some great feedback and debate from Sandhill.com readers. And if you found the article useful, you might also be interested in Ken Rudin’s 5 A’s of SaaS Marketing or in the recorded Death of the Software Suite? webinar.
posted by Darren Cunningham at 4:19 pm
Ken Rudin is the VP of Market Development at LucidEra. He co-founded the on-demand business intelligence company in 2005. Ken is a veteran of the rapidly growing software as a service industry with over 7 years of experience as an executive with leading on-demand software vendors. These include roles at Salesforce.com, at Netsuite (as an advisor), and at Siebel's on-demand division.
Darren Cunningham is the Director of Product Marketing at LucidEra. Prior to joining LucidEra he was the Category Director for salesforce.com AppExchange Analytics and Data Management. Before joining the on-demand world, he spent over 7 years at Business Objects.
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