KEEP IT SIMPLE
Archive for February, 2008
Is Your Sales Pipeline Fact, Fiction or Fantasy?
Fiction and fantasy are great for books and movies, but not for sales. Your sales pipeline is your company’s lifeblood. Everything depends on it. But, looking at your pipeline, how can you tell how accurate or real it is? Are the sales opportunities in the pipeline just hopeful wishes, or are they real opportunities? Are […]
Comedy, Education and Business Intelligence
Here’s a window into my inbox. This morning I received the following 3 links from friends:
Walton Faces Ferrell. I’m a huge fan of the Bill Walton voice and his enthusiastic, hyperbole-laden commentary style. I actually met him at an airport once and dropped a little BW on him directly. He loved it. He told me he’s the […]
The Right Metrics for SaaS Company Success
A few months ago I wrote about the importance of analytics to SaaS success. This was highlighted in a salesforce.com whitepaper called 7 Habits of Highly Successful On-Demand Companies. Yesterday Sandhill.com published a fantastic article called Bessemer’s Top 10 Laws for Being “SaaSy”.
Once again access to the the right metrics tops the list:
“1) Your key business […]
See LucidEra in Action
Here are a few short recorded demos that are designed to give salesforce.com customers an overview of the types of on-demand interactive reporting and analysis that LucidEra delivers:
LucidEra for Salesforce.com Overview
LucidEra Enterprise Overview (unified CRM + ERP data)
LucidEra - Answers, Not Static Reports
LucidEra - Schedule and Email Dynamic Reports
LucidEra - Opportunity Snapshots
And if you’d like to find […]
BI for Everyone
Cindi Howson is the most thorough and detail-oriented industry analyst in the business intelligence market. The author of the book Successful Business Intelligence: Secrets to Making BI a Killer App, Cindi also manages the BIScorecard website and runs a very popular “BI Bake Off” session at the TDWI conferences. Last week Cindi published a great article in […]
LucidEra Simplifies BI With On-Demand Model
LucidEra CEO Ken Rudin was recently interviewed by InformationWeek StartUp City TV. Check out the video below or on YouTube.
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Nigel Pendse Comments on Smaller Vendor Innovation
Nigel Pendse of the OLAP Report has never been known to sugar coat his opinions. He’s just come out with BI Survey 7 and it sounds like it’s chalk full of interesting market analysis and real-world customer input. This article, Exploding the Myths: the Business Intelligence Market Laid Bare, includes a brief summary of the survey and […]
Smart (Enough) Systems Review
James Taylor is a leading expert in Enterprise Decision Management (EDM) and works with clients to identify and bring to market advanced decision management solutions that will better solve their business needs. He and Neil Raden are authors of the book, Smart (Enough) Systems: How to Deliver Competitive Advantage by Automating the Hidden Decisions in Your […]
The Google Effect on Business Intelligence
A few weeks ago Jeff Kaplan from THINKstrategies was asked in an IT Business Edge interview what the so-called “Google Effect” means for business intelligence (BI). Here is what he had to say about BI delivered as an on-demand service:
Question: What’s happening in the business intelligence space, then?
Kaplan: It has also been plagued in the past with […]
Know More
For many organizations and business people the concept of establishing and tracking the right metrics, analyzing past and present information, and getting answers, not just static reports is considered to be complex, costly, time consuming, [insert pain-related adjective here], etc.
Our message is: No More Excuses. No More Surprises. Know More with LucidEra.


Ken Rudin is the CEO of LucidEra. He co-founded the on-demand business intelligence company in 2005. Ken is a veteran of the rapidly growing software as a service industry with over 7 years of experience as an executive with leading on-demand software vendors. These include roles at Salesforce.com, at Netsuite (as an advisor), and at Siebel's on-demand division.
Darren Cunningham is the Director of Product Marketing at LucidEra. Prior to joining LucidEra he was the Category Director for salesforce.com AppExchange Analytics and Data Management. Before joining the on-demand world, he spent over 7 years at Business Objects.
Nate Bride is a Senior Account Executive at LucidEra. Nate has over 14 years experience in building, training, and running sales teams. Most recently, Nate was the VP of Sales at Abso, a leading provider of talent management solutions. Prior to Abso, Nate ran Sales Effectiveness at Salesforce.com. Nate is married with two young daughters and lives one hour from Lake Tahoe.