KEEP IT SIMPLE
Archive for January, 2008
Wouldn’t It Be Cool?
I like this wish-list from Jill Dyché and Evan Levy for business intelligence and data integration in 2008:
Wouldn’t it be cool if companies really believed in data self-service?
Wouldn’t it be cool if application systems were measured on data accessibility and sharing, and not just processing and uptime?
Wouldn’t it be cool if data-as-a-service became a reality?
Wouldn’t […]
Bernard Calls it Quits
I heard Bernard Liautaud received a well-deserved standing ovation at the final standalone Business Objects sales kickoff a couple of weeks ago. With today’s news of his resignation it became even more appropriate. Bernard’s been at the helm of Business Objects from day one and the company has consistently been a leader in the traditional on-premise business […]
10 Questions for Marc Benioff
In case you missed it, here’s a great Q & A with salesforce.com CEO Marc Benioff on InsideCRM. Marc always gives a great interview (my favorite is still “I Know Marketing” from Forbes), and this one doesn’t disappoint. A few nuggets:
“Our subscription model means that we have to stay aligned with customer goals.”
“Nothing would make […]
The New England Patriots and Sales Analysis
Some say the New England Patriots take competitive intelligence too far, but not Nate Bride. Here’s his fouth post in a week. Due to popular demand (his parents sure are convincing!), he will soon become a permanent member of our multitenant blog…
Ok. I will admit it. I love the NFL and I love the New England Patriots. […]
News Flash: Business Intelligence Market Set to Consolidate
Right out of the stating obvious file, here’s a headline from Gartner as they get set to deliver their European BI Summit next week: BI Market Set to Consolidate.
The article once again points to the business analytics innovation opportunities for newer vendors in the market as the larger vendors (Oracle, SAP, IBM) work on rationalizing and integrating […]
Shine A Light On Your Salesforce.com Data
Another insightful post from Nate Bride:
Mom is always right!
I spoke with my Mom this weekend (Hi Mom!). She recently visited the San Francisco Bay area from her home in Boston. Since I had recently joined LucidEra, I had to give her our latest give-aways. LucidEra created mini flashlights that fit on your key chain.
She loves it – it […]
Putting Off Sales Analytics is Like Putting Off Winning
More and more sales managers now realize that business analytics is the critical other half of their CRM solution. Whereas salesforce.com is designed for easy data input and sales process management, analytic applications are designed for easy information output so you can optimize the sales process with actionable insight. The CRM application will help you see what’s happening today and how you’re doing against […]
LucidEra Hits Wikipedia
If you’d like to learn more about LucidEra, check out the new LucidEra overview on Wikipedia.
Happy Anniversary to the Performance Guys!
Our friends the Performance Guys celebrated 4 years of business intelligence and corporate / enterprise / business performance management wisdom, wit, sarcasm, and occasional cynicism today by posting their first ever published article. It’s been quite a journey for these former Business Objects product marketers, two of whom now work in sunny Seattle trying to make things happen at Microsoft. […]
Useful Sales Analytics Resources
In today’s CSO Insights webinar, Barry Trailer discussed how Sales Management 2.0 requires management commitment, clear expectations, systems enablement, meaningul metrics, and specific analytic capabilities (“movies” not just “snapshots;” dashboards that convey knowledge not just data).
If you’re just starting to get your head around what it’s going to take to develop the right sales analytics plan for your company (what metrics, systems, […]


Ken Rudin is the CEO of LucidEra. He co-founded the on-demand business intelligence company in 2005. Ken is a veteran of the rapidly growing software as a service industry with over 7 years of experience as an executive with leading on-demand software vendors. These include roles at Salesforce.com, at Netsuite (as an advisor), and at Siebel's on-demand division.
Darren Cunningham is the Director of Product Marketing at LucidEra. Prior to joining LucidEra he was the Category Director for salesforce.com AppExchange Analytics and Data Management. Before joining the on-demand world, he spent over 7 years at Business Objects.
Nate Bride is a Senior Account Executive at LucidEra. Nate has over 14 years experience in building, training, and running sales teams. Most recently, Nate was the VP of Sales at Abso, a leading provider of talent management solutions. Prior to Abso, Nate ran Sales Effectiveness at Salesforce.com. Nate is married with two young daughters and lives one hour from Lake Tahoe.