Wednesday, December 12, 2007
Revenue Creation Myths
As companies put the final touches on their 2008 sales and marketing plans, I found this post to be quite useful: The Top 10 Myths That Unravel Revenue Creation Strategies. It speaks to the importance of market segmentation and intelligence, sales and marketing effectiveness and alignment, planning, measurement, and focus.
Did I mention that LucidEra’s analytic applications are designed to help sales organizations accelerate revenue growth, increase sales effectiveness, and move to what’s now becoming known as Sales 2.0?
posted by Darren Cunningham at 4:45 pm
Ken Rudin is the VP of Market Development at LucidEra. He co-founded the on-demand business intelligence company in 2005. Ken is a veteran of the rapidly growing software as a service industry with over 7 years of experience as an executive with leading on-demand software vendors. These include roles at Salesforce.com, at Netsuite (as an advisor), and at Siebel's on-demand division.
Darren Cunningham is the Director of Product Marketing at LucidEra. Prior to joining LucidEra he was the Category Director for salesforce.com AppExchange Analytics and Data Management. Before joining the on-demand world, he spent over 7 years at Business Objects.
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