Wednesday, November 28, 2007
Reporting is the Real Killer App
A friend of mine with beefy sideburns and a funny accent in product management at salesforce.com sent me this article today called, Reporting is the Real Killer App. It includes a funny mock conversation with Marc Benioff and the comment that: “Business users love reporting if it looks good, with pictures and things. Even if it isn’t robust reporting, they will love it if it looks good.”
Now just imagine if the reporting was not only “robust”, but also simple to set up and use and allowed you to track and analyze historical sales trends and integrate and cleanse data from multiple sources?
posted by Darren Cunningham at 2:17 pm
Ken Rudin is the VP of Market Development at LucidEra. He co-founded the on-demand business intelligence company in 2005. Ken is a veteran of the rapidly growing software as a service industry with over 7 years of experience as an executive with leading on-demand software vendors. These include roles at Salesforce.com, at Netsuite (as an advisor), and at Siebel's on-demand division.
Darren Cunningham is the Director of Product Marketing at LucidEra. Prior to joining LucidEra he was the Category Director for salesforce.com AppExchange Analytics and Data Management. Before joining the on-demand world, he spent over 7 years at Business Objects.
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