LucidEra Featured on Smoothspan Blog
Check out this interview with LucidEra CEO Ken Rudin on Bob Warfield’s blog. The first installment answers these questions:
- What’s the basic LucidEra elevator pitch?
- How is LucidEra sold?
- How many customers does LucidEra have?
- How has SaaS changed since the early days?
- What’s different about the LucidEra approach?
The next post will discuss Ken’s perspective on raising VC as well as more thoughts on sales.
posted by Darren Cunningham at 8:08 am


Ken Rudin is the VP of Market Development at LucidEra. He co-founded the on-demand business intelligence company in 2005. Ken is a veteran of the rapidly growing software as a service industry with over 7 years of experience as an executive with leading on-demand software vendors. These include roles at Salesforce.com, at Netsuite (as an advisor), and at Siebel's on-demand division.
Darren Cunningham is the Director of Product Marketing at LucidEra. Prior to joining LucidEra he was the Category Director for salesforce.com AppExchange Analytics and Data Management. Before joining the on-demand world, he spent over 7 years at Business Objects.
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