KEEP IT SIMPLE
Archive for November, 2007
The SaaS Analytics Sales Process
Part 3 of Bob Warfield’s interview with LucidEra’s CEO Ken Rudin was posted today.
Topics covered:
How does SaaS affect the sales process?
The LucidEra technology platform
Multitenancy
The conclusion?
“LucidEra is a fascinating business. They’re in an interesting place now that the old school BI vendors have largely been bought. Even more interesting is their approach of delivering a solution […]
Analytics: The Critical Other Half of your CRM Solution
Be sure to register for this informative panel discussion on December 5th at the salesforce.com offices in San Mateo. The topic of this Sales Operations Forum meeting is the importance of sales analytics to CRM success.
When: December 5, 2007
Time: 8:30 - 10:00 AM
Topic: Analytics: The Critical Other Half of your CRM Solution
We hope to see you there!
Top 5 Things Smaller Businesses Don’t Know About BI
This article by Laurie Sullivan lays out 5 of the most important things small and midsize businesses need to know about business intelligence. While I found it interesting that she lists off the usual suspects in the traditional, on-premise BI market and makes no mention of the SaaS opportunity, her list (with my commentary) is instructive […]
What is an Analytic Application?
It’s a topic that’s received quite a bit of attention over the years in the business intelligence market. Here’s how we answer this question of “What is an Analytic Application?” at LucidEra…
Enterprise applications like salesforce.com, Oracle Financials, SAP, Quicken, etc. fall into the category of transactional applications. These applications help capture your business transactions and […]
Reporting is the Real Killer App
A friend of mine with beefy sideburns and a funny accent in product management at salesforce.com sent me this article today called, Reporting is the Real Killer App. It includes a funny mock conversation with Marc Benioff and the comment that: “Business users love reporting if it looks good, with pictures and things. Even if […]
Interview with Ken Rudin Part 2
The 2nd installment of Ken’s interview with Bob Warfield on the Smoothspan Blog was posted today.
It’s a wide-ranging conversation that covers the following topics:
Software-as-a-service fundraising
Fears and challenges in the early days of LucidEra
The difficulty for enterprise ISVs to embrace the on-demand model
Advice for SaaS entrepreneurs
Thoughts on the Force.com platform
Business Intelligence market consolidation
As he does with […]
LucidEra Featured on Smoothspan Blog
Check out this interview with LucidEra CEO Ken Rudin on Bob Warfield’s blog. The first installment answers these questions:
What’s the basic LucidEra elevator pitch?
How is LucidEra sold?
How many customers does LucidEra have?
How has SaaS changed since the early days?
What’s different about the LucidEra approach?
The next post will discuss Ken’s perspective on raising VC as well as […]
The 4 Hour Work Week
Over the years, people in the business intelligence community have talked about the power of turning all of your corporate data into information, information into knowledge, and knowledge into profit. A few years ago Business Objects CEO Bernard Liautaud even wrote a book with this line as the subtitle. The prescription to information overload in […]
Next…
“What I need is actionable intelligence, not paranormals and magicians.”
“I’ve seen every possible ending. None of them are good for you.”
Despite some great quotes like the ones above (and a strong performance by Jessica Biel and Nicolas Cage’s hair), I recommend that you give the movie Next a miss if you’re planning to watch movies over […]
Get the Complete Picture of Your Sales Data
Franco Anzini’s quote from last week’s webinar was, “At Aruba, pipeline is everything!” He spoke about how key decisions are made based on pipeline metrics and the challenges he faced when it came to doing comparisions and trend analysis natively in salesforce.com. With LucidEra Sales Analysis the ability to now take daily, weekly, and monthly opportunity […]
Ken Rudin is the CEO of LucidEra. He co-founded the on-demand business intelligence company in 2005. Ken is a veteran of the rapidly growing software as a service industry with over 7 years of experience as an executive with leading on-demand software vendors. These include roles at Salesforce.com, at Netsuite (as an advisor), and at Siebel's on-demand division.
Darren Cunningham is the Director of Product Marketing at LucidEra. Prior to joining LucidEra he was the Category Director for salesforce.com AppExchange Analytics and Data Management. Before joining the on-demand world, he spent over 7 years at Business Objects.
Nate Bride is a Senior Account Executive at LucidEra. Nate has over 14 years experience in building, training, and running sales teams. Most recently, Nate was the VP of Sales at Abso, a leading provider of talent management solutions. Prior to Abso, Nate ran Sales Effectiveness at Salesforce.com. Nate is married with two young daughters and lives one hour from Lake Tahoe.