Saturday, August 25, 2007

7 Habits of Highly Successful On-Demand Companies

LucidEra is nicely represented in a fantastic new whitepaper produced by the salesforce.com developer marketing team. Designed to help companies adopt and embrace the on-demand model, the paper is now available as part of the free On-Demand Startup Kit.

To introduce LucidEra the paper uses the following:

“LucidEra is to Reporting and Analysis what Salesforce.com is to CRM. The company was created in 2005, after a frustrated customer of a traditional business intelligence (BI) solution told LucidEra’s founders that it would be easier to manage a nuclear reactor than to manage a BI solution. Since people don’t need to manage nuclear reactors to get the resulting electricity, LucidEra’s founders decided that the same should be true for BI solutions. LucidEra manages the underlying technology, while customers get the reports and analyses they need as a service.”

Great job to Mark Trang and the Apex Developer Network (ADN) team for putting the paper together. It contains a ton of useful information for on-demand entrepreneurs and features best-practices from the top AppExchange partners. I’ll write more about it next week.

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posted by Darren Cunningham at 2:43 pm


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