7 Habits of Highly Successful On-Demand Companies
LucidEra is nicely represented in a fantastic new whitepaper produced by the salesforce.com developer marketing team. Designed to help companies adopt and embrace the on-demand model, the paper is now available as part of the free On-Demand Startup Kit.
To introduce LucidEra the paper uses the following:
“LucidEra is to Reporting and Analysis what Salesforce.com is to CRM. The company was created in 2005, after a frustrated customer of a traditional business intelligence (BI) solution told LucidEra’s founders that it would be easier to manage a nuclear reactor than to manage a BI solution. Since people don’t need to manage nuclear reactors to get the resulting electricity, LucidEra’s founders decided that the same should be true for BI solutions. LucidEra manages the underlying technology, while customers get the reports and analyses they need as a service.”
Great job to Mark Trang and the Apex Developer Network (ADN) team for putting the paper together. It contains a ton of useful information for on-demand entrepreneurs and features best-practices from the top AppExchange partners. I’ll write more about it next week.
posted by Darren Cunningham at 2:43 pm


Ken Rudin is the VP of Market Development at LucidEra. He co-founded the on-demand business intelligence company in 2005. Ken is a veteran of the rapidly growing software as a service industry with over 7 years of experience as an executive with leading on-demand software vendors. These include roles at Salesforce.com, at Netsuite (as an advisor), and at Siebel's on-demand division.
Darren Cunningham is the Director of Product Marketing at LucidEra. Prior to joining LucidEra he was the Category Director for salesforce.com AppExchange Analytics and Data Management. Before joining the on-demand world, he spent over 7 years at Business Objects.
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