KEEP IT SIMPLE
Archive for June, 2007
Why enterprise vendors’ BI midmarket offerings fail
Like clockwork, roughly once a year, the traditional enterprise Business Intelligence vendors announce their newest initiative to target the midmarket. They typically either announce that they’ve formed a new midmarket division, or that they’ve forged new channel partnerships with partners who can bring them into the midmarket, or that they’ve created a new version […]
Can on-premise software vendors have short development cycles?
This week, I was interviewing a software engineer from a traditional enterprise software company. When I asked him why he wanted to become a developer for on-demand solutions, he said that he was tired of 18-24 month development cycles. He liked the notion that on-demand software has much shorter development cycles (usually around […]


Ken Rudin is the CEO of LucidEra. He co-founded the on-demand business intelligence company in 2005. Ken is a veteran of the rapidly growing software as a service industry with over 7 years of experience as an executive with leading on-demand software vendors. These include roles at Salesforce.com, at Netsuite (as an advisor), and at Siebel's on-demand division.
Darren Cunningham is the Director of Product Marketing at LucidEra. Prior to joining LucidEra he was the Category Director for salesforce.com AppExchange Analytics and Data Management. Before joining the on-demand world, he spent over 7 years at Business Objects.
Nate Bride is a Senior Account Executive at LucidEra. Nate has over 14 years experience in building, training, and running sales teams. Most recently, Nate was the VP of Sales at Abso, a leading provider of talent management solutions. Prior to Abso, Nate ran Sales Effectiveness at Salesforce.com. Nate is married with two young daughters and lives one hour from Lake Tahoe.