KEEP IT SIMPLE
Archive for January, 2007
Survey Says…
As someone who loves analyzing data, I’m a big fan of surveys that gather data about customers and markets. So, I was eager to take a look at the recently published survey results from the Cutter Consortium on the growth and adoption of Software as a Service (SaaS) / on-demand solutions. You can […]
On-Demand is a Mindset, Not a Feature Set
I’ve spent many years in both the traditional enterprise software market and in the On-Demand / Software as a Service market. One of the important differences between the two is the way people think about products and the way products are designed.
In the traditional enterprise software market, when people think about products they focus […]


Ken Rudin is the CEO of LucidEra. He co-founded the on-demand business intelligence company in 2005. Ken is a veteran of the rapidly growing software as a service industry with over 7 years of experience as an executive with leading on-demand software vendors. These include roles at Salesforce.com, at Netsuite (as an advisor), and at Siebel's on-demand division.
Darren Cunningham is the Director of Product Marketing at LucidEra. Prior to joining LucidEra he was the Category Director for salesforce.com AppExchange Analytics and Data Management. Before joining the on-demand world, he spent over 7 years at Business Objects.
Nate Bride is a Senior Account Executive at LucidEra. Nate has over 14 years experience in building, training, and running sales teams. Most recently, Nate was the VP of Sales at Abso, a leading provider of talent management solutions. Prior to Abso, Nate ran Sales Effectiveness at Salesforce.com. Nate is married with two young daughters and lives one hour from Lake Tahoe.