KEEP IT SIMPLE
Archive for November, 2006
Access to Information is a Right, Not a Privilege
Because traditional reporting and analysis solutions are so complex, most employees (particularly those in small and medium-sized companies) don’t have access to the data they need to maximize their success. So, we’re forced to base our decisions on historical experience, but by definition that takes a while to build up, and it’s only useful […]
And the Walls Came Down
Several months ago, I was asked why I felt there was a need to create a new company in the Business Intelligence (BI) space, given that there are already a lot of vendors in that market. My answer then, and now, is that there are some fundamental changes going on in business, and new […]
The Confession
Hello everyone. I’m glad you’re here.
There are a lot of things I’d like to write about in this blog, but I think the best way to start is with a confession. So, here goes: In the past decade, I and most of the LucidEra team worked at various companies that made […]


Ken Rudin is the CEO of LucidEra. He co-founded the on-demand business intelligence company in 2005. Ken is a veteran of the rapidly growing software as a service industry with over 7 years of experience as an executive with leading on-demand software vendors. These include roles at Salesforce.com, at Netsuite (as an advisor), and at Siebel's on-demand division.
Darren Cunningham is the Director of Product Marketing at LucidEra. Prior to joining LucidEra he was the Category Director for salesforce.com AppExchange Analytics and Data Management. Before joining the on-demand world, he spent over 7 years at Business Objects.
Nate Bride is a Senior Account Executive at LucidEra. Nate has over 14 years experience in building, training, and running sales teams. Most recently, Nate was the VP of Sales at Abso, a leading provider of talent management solutions. Prior to Abso, Nate ran Sales Effectiveness at Salesforce.com. Nate is married with two young daughters and lives one hour from Lake Tahoe.