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Business Visibility On Demand

LucidEra LucidEra for Salesforce.com and LucidEra Enterprise deliver business visibility on demand. For Sales this means accelerated revenue growth and forecast confidence. For Finance this means avoiding surprises and improving productivity and revenue predictability. For IT this means being able to focus on innovation not infrastructure. Here are some of the key business questions that you can answer with LucidEra:

• Sales ROI: What is the ROI from the sales team? How much are we spending on the sales organization? Should we spend more or less? What is the trend in sales rep deal size and the discount and quota attainment for our seasoned reps versus the new members of the team? How much did our Top 10 reps contribute to the quota?
• Sales Velocity: How quickly do deals move through the entire sales process? Where are things getting stuck? Why are they getting stuck? What is the trend of average deal size for won versus lost opportunities for the last two years by quarter and split first by region, then sales rep?
• Sales Leakage: How do we minimize lost opportunities? What deals are falling out of our pipeline and why? How do we prevent it? Are we tapping into our pipeline fully? What are the top 25 late stage opportunities for the quarter? Associate sales rep with opportunities and show me win rates for those reps.
• Revenue Growth: How do we maximize customer revenue? Where are their opportunities? Which ones should we be focusing on now? Which customers will help us make our numbers this quarter? What customers in our open pipeline have not purchased in the last six months? What is the bookings trend by sales organization aggregated into functional departments (domestic vs. international, North America vs. EMEA vs. Asia Pac., state vs. state)?
• Financial Impact of Sales: How does the sales process impact finances? How does our sales pipeline translate into cash? How quickly and how efficiently? Where are there bottlenecks? What can we do about it? What is the trend of bookings by customer segment (industry, company size, custom parameters)?

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